Why We Created Obbi: A Smarter, More Economical, and Sustainable Way to Shower

Hi Obbi family! I want to share a personal story about why I set out to improve something we all do every day: shower.


If you’re busy and time crunched like us, you probably think of your shower routine as a way to simply clean up or possibly even relax to reset after a long day. But have you ever stopped to think about how you shower or what you're using to clean your body? About how what you’re using to scrub impacts your skin, your wallet, and even the environment?

Skin health and saving money on body wash were the pain points that led us to search for a better solution and eventually create Obbi’s soap-dispensing silicone body scrubber. It’s a product we've designed to make your showers better in every way, whether its a better exfoliation, saving money on soap and scrubbing tools, or even improving your impact on the planet. Since our soft launch last month many of you have asked questions similar to, "Why should I make the switch" or "Is my loofah really that bad."

We’ve all used the usual suspects: loofahs, washcloths, and sponges. No shame here, but we have learned in the last several months that these solutions have some serious downsides, which honestly make our skin crawl.

- They’re Bacteria Traps: Did you know loofahs can harbor bacteria and mold after just a few uses? Gross, right? I couldn’t ignore the fact that something I used to clean myself might actually be making things worse. Especially, since several of my showers follow shifts at the hospital.


- They Waste Soap: Do you ever pour a big glob of your favorite body wash onto a loofah and just watch it disappear? It can be frustrating and expensive. Most traditional tools don’t help you control how much soap you’re using. While soap use is probably the most controllable, who doesn't love a good lather? Maybe it's just me but when using conventional scrubbers, I constantly find myself in the squeeze, scrub, rinse, and repeat cycle. Not the best for efficiency or my wallet. 


- They’re Not Great for the Planet: Loofahs and sponges are often made of synthetic materials that break down quickly and are not hygienic. Add that many suppliers of these tools recommend monthly disposal and repurchase, forcing you to toss them out regularly. That waste adds up—both in your wallet and our landfills.

Is this really the best we can do?

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We designed Obbi’s soap-dispensing silicone body scrubber to solve all these problems—and more. Here’s why we think it’s a game-changer:

1. Built-In Soap Dispenser: With Obbi, you only use as much body wash as you need. The built-in soap dispenser is easy to fill and helps you stretch your body wash much further. That means less waste and more savings.

2. Gentle Yet Effective Silicone Bristles: These bristles are soft enough to exfoliate even sensitive skin, but still deliver a satisfying clean. Plus, unlike loofahs, silicone is resistant to bacteria. The nonporous material rinses clean every time, lasting longer and keeping your skin healthier.

3. Eco-Friendly and Long-Lasting: Our scrubbers are made of high-quality silicone designed to last for years, not months. That means fewer replacements, less waste, and a smaller environmental footprint.

4. A Design You’ll Actually Love: Let’s be honest—most shower tools aren’t exactly pretty. Obbi’s fun, ergonomic design feels great in your hand and looks good in your bathroom. Making it a tool that can be used by children and adults alike.

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At Obbi, we truly believe in the power of simplicity, that Less Is Clean.

Here’s the best part: you don’t have to sacrifice anything. Obbi gives you a better clean while saving you money and helping you live more sustainably. Our soap dispensing scrubbers are made to last, so you won’t need to replace them as often as you do with loofahs or sponges.

Use less soap, replace your shower tools less often, and waste less overall—it all adds up. Small changes can make a big difference, not just for you, but for your wallet and the planet.

If you’re someone who cares about skin health, saving money, and sustainability, Obbi is for you. Give us a try, Because Every Scrub Counts.

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